An Association of Emerging Leaders & Entrepreneurs
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DECA is an integral part of marketing education. As a co-curricular program of leadership, personal development and career encouragement, DECA helps students develop an understanding of marketing, management, and entrepreneurship skills, while increasing civic consciousness, social intelligence, and leadership development.
The Oregon DECA Association strives to make the connection between marketing education and the business community. DECA provides a bridge between classroom study and real world applications by offering marketing and leadership training based directly on classroom study. Students are taught the fundamentals of marketing and management as well as the principles of economics and the free enterprise system through classroom instruction, on-the-job training and DECA activities, including project based learning experiences and competitive events.
State and international level competition provides marketing students with motivation and recognition that encourages them to expand their occupational, leadership and management competence.
Working in partnership with the marketing program, DECA helps prepare students for careers in diverse areas including marketing, hotel management, restaurant marketing and management, Internet marketing, department and specialty store retailing, industrial and international marketing, finance and credit, advertising, insurance, wholesaling, and entrepreneurship. The curriculum is tailored to the specific career goals of the student and includes academic, communication, human relations, and employability skills.